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Shandong Lingong's alternative path to internationalization accepts a comprehensive challenge

Shandong Lingong's alternative path to internationalization accepts a comprehensive challenge

China Construction Machinery Information

Guide: in the next step, Lingong will further accelerate the pace of internationalization. On the one hand, it will continue to stabilize emerging markets. China is still in the deep development stage of industrialization, information, urbanization, marketization and internationalization. We have invested and built factories in Brazil, It is expected that the project will be completed and put into operation next year, and some measures will be taken in other emerging markets; On the other hand, will begin to march into the European and American developed country market, will be held in Germany next year

"In the next step, temporary construction will further accelerate the pace of internationalization. On the one hand, we will continue to stabilize emerging markets. We have invested and built factories in Brazil, which is expected to be completed and put into operation next year, and we will also take measures in other emerging markets; on the other hand, we will start to enter the markets of European and American developed countries. At the BMW Munich exhibition in Germany next year, temporary construction will promote more listing targets of the first hybrid polymer system expected by the EU in 2018 Approved construction machinery products. " At the BMW Shanghai Exhibition held a few days ago, WANGZHIZHONG, chairman of Shandong Lingong, told this newspaper that the export of Shandong Lingong loaders in 2012 has ranked second in the industry

this means that after years of development, the temporary overseas market has begun to take shape since the internationalization strategy was determined. Now, in addition to consolidating its leading edge in emerging overseas markets such as Brazil, Russia, the Middle East and South Africa, the tentacles of temporary work have extended to the European and American mainstream markets that can best test the influence of the construction machinery industry. A modern version of the expansion map of "surrounding cities by rural areas" has been performed at the temporary work

new challenges of the construction machinery industry

the data shows that in 2012, construction machinery enterprises, including industry giants Sany Heavy Industry, XCMG and Zoomlion, fell into difficulties of shrinking market demand, breaking capital chain and creating new records in accounts receivable. With the increasing pressure of domestic economic transformation, the importance and urgency of going global in the construction machinery industry have been rising, and the overseas layout of various manufacturers has been significantly accelerated

"it is really impossible for the construction machinery industry to maintain a high growth of 40% - 50% in parameter setting every year as before." Yumengsheng, CEO of temporary engineering, said, "but I think the construction machinery market has great potential. The development trend in the next 10-15 years will not change. It is estimated that it can maintain an annual growth rate of 10% - 15%."

another path for the internationalization of temporary workers

WANGZHIZHONG said that the overseas market expansion of temporary workers will not consider the way of overseas mergers and acquisitions at this stage. In fact, temporary workers have been taking a different path on the road of internationalization. After the formal cooperation with Volvo in 2007, Lingong has determined the internationalization strategy, that is, integrating its own brand, product design and market resources through differentiated management, so as to achieve the integration with international standards. This method is also called "temporary work mode" by many people in the industry

at present, temporary workers make use of the existing advantages in various aspects to complement Volvo brand products, providing more users with diversified product choices. At the same time, with the help of Volvo's global resources, the product performance and market scale of temporary workers have been rapidly improved

"in the next step, we will continue to strengthen cooperation with Volvo, consolidate and open up overseas markets, and make loaders, excavators, road machinery and other leading products the first Chinese brands in overseas markets." WANGZHIZHONG said

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