The most popular strategy is to promote the implem

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As we all know, Chinese products, especially high-tech products, mostly follow the standards set by American and Japanese enterprises, such as TV, DVD and other electronic products. If you want to go abroad, you must pay royalties to foreign enterprises. Moreover, some standards are also related to national information security, such as RFID standards

implementing the standard strategy and forming a competitive advantage with technology as the core has been concerned by all countries in the world, and the Chinese government is no exception. However, China's participation in the formulation of international standards has led to a confrontation between China and foreign countries, and some of the lessons need to be further avoided in the future

Chinese standard strategy: market first and then promotion

Blu ray and HD-DVD compete fiercely in the competition for DVD global standards. Blu ray is a new generation DVD standard mainly developed by Sony, and CBHD comes from 2. According to the base material, it can be divided into BOPP tape, cloth tape, kraft paper tape, masking paper tape, fiber tape, PVC tape, PE foam tape and other HD-DVD developed by Toshiba, which has been reborn after changing some technical standards in China. Although blfo is the lower limit frequency (Hz) u-ray is rapidly popularized in European and American markets, the development speed of CBHD in China is three times that of Blu ray. Its huge market performance gap is mainly due to price factors

The main reasons for the success of CBHD in China are attributed to the market promotion ahead of the standard competition, the cost advantage of relying on local technology and the independent movement manufacturing capacity. CBHD does not stick to the dispute over the formulation of DVD forum standards, but relies on the huge Chinese market to do it first. CBHD was not positioned to replace Blu ray at the beginning, and it was not entangled in the advantages and disadvantages of technology. After obtaining the DVD forum standard, it was quickly promoted in the Chinese market, relying on economies of scale and cost advantages to open up the situation, and then aiming to radiate the surrounding and even global markets in the future. DVD forum is a relatively open international technical standards institution. As long as the proposal of forum members is approved, all members cannot object to the use of this standard, which is conducive to China's development of its own DVD standard

wapi, as an alternative standard for Wi Fi security protocol 802.11i, has encountered obstacles and repeated failures in its march towards international standards. The failure of WAPI's two internationalization shows that China is immature to promote international standards in advance. The main performance is that the standard efforts are ahead of the market. Secondly, the government departments directly operate and adopt confrontational strategies, which will inevitably lead to failure. WAPI can finally enter the Wi Fi standard series mainly because of the interest of foreign manufacturers in China's huge market. The development history of WAPI Standard shows that it is difficult for the government to directly promote local technology in international standards institutions. Leading enterprises should be the main strategy to avoid having three professional terms, namely frequency Hz: the number of repeated movements of springs per second; Amplitude mm: change of spring repeated movement; Number of experiments: the number of repeated movements of the spring is antagonistic. At the same time, relying on the power of the market, the market takes the lead

rfid (radio frequency identification), commonly known as electronic tag, automatically identifies the target object through radio frequency signals, and marks, registers, stores and manages its information. As the most potential technology trend in the field of automatic identification, RFID is creating great commercial value. At present, the global RFID standards have not been unified, and the competition is fierce 1. At present, there are five major standards organizations in the world: EPCglobal, iso/iec, uid, aim and ip-x, which represent the interests of different organizations or countries in the world, among which EPCglobal is the most powerful

as a manufacturing center and one of the largest consumer countries in the world, China will undoubtedly become a big country in the application of RFID technology. In the case of the delay in the introduction of RFID China's national standards, the five major RFID international standards organizations have come to China to peddle their own standards. China has also tried to establish its own coding standard, the national unified code for products and services (NPC), but it failed because of interest disputes between government departments. Until November and December 2005, China RFID industry alliance and electronic label standard working group were officially established. As of May 31, 2009, the working group on electronic label standards has 96 members, covering almost the entire industrial chain, as well as many research institutions. A total of 25 standards have been approved and 9 standards are being applied for

driven by the government, China's RFID industry drives standards with applications, and the application of RFID in the Chinese market is gradually accelerating. The second-generation resident ID card, all-in-one bus card and Beijing Olympic ticketing system are all successful applications of RFID. After the outbreak of food safety problems in China, the Ministry of agriculture is promoting the establishment of a safety prosecution system for animal husbandry products from breeding, slaughtering to circulation

according to the 2008 China RFID development report, the size of China's RFID market in 2008 was about 6.58 billion yuan, an increase of 24.8% over 2007, and it is expected to reach 7.03 billion yuan in 2009

the establishment of RFID standards in China will begin to accelerate with the gradual increase of RFID applications and the gradual decline of costs. The premature death and redevelopment of RFID standards show that it is crucial to coordinate the interests of government departments, drive standards with applications, and support local R & D forces on major standards related to national information security. In the case of fierce competition among national standards and the inability to issue unified standards, it is very important to take the lead in the application of self owned standards and cultivate markets and industrial chains. The government should come forward to organize and support domestic enterprises to speed up the R & D and industrialization of independent standard products. Decisions must be transparent and continuous in order to improve enterprise confidence and enthusiasm for participation

through the comprehensive analysis of the above three cases, we find that in China's efforts to promote independent standards, it is extremely important to first rely on the huge market and leading enterprises, cultivate the industrial chain, and promote the development of standards with market promotion. In addition, the role of the government cannot be ignored. On the one hand, the government is the leader in organizing and cultivating local R & D forces. On the other hand, the determination of the government in promoting standards is also very important. Of course, this is related to the huge Chinese market and the fact that international organizations and foreign enterprises dare not give up easily. But this kind of promotion is best indirect. In the early days of WAPI, the government departments directly appeared in the industries of vehicle manufacturing, electric power engineering, metal materials and so on, which led to the international boycott

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